Has anyone noticed that the box of cereal you have been buying for years is shrinking? It costs the same but it is a tiny bit smaller. The shredded wheat used to fill the bowl and now it barely covers the bottom. Crackers are smaller too. They used to hold a nice wedge of cheese. The boxes appear the same but are slimmer and hold less. Nothing says anything about the size reduction. The cost remains the same or maybe it has increased a bit, yet we are buying less while we believe we are buying the same amount. Once you notice this you will see how cleverly done it is. Unless you are the type that pays attention you will never notice. Since I noticed this I find myself checking everything. And every thing is shrinking. Have you noticed? Does size really matter?
3 comments:
MSN:
Now I DEFINITELY know we're of a LIKE MIND!
I was talking to the Missus the other day about this , and said it would make a good blog post.
DIshwashing detergent and toilet paper are going the SAME way!!!
Glad you posted this...it IS SO TRUE:
(we're being "ripped off" as they used to say)
Have a great weekend.
I notice things like this all the time!! It would be nice to know exactly what you're paying for.
"Crackers are smaller too. They used to hold a nice wedge of cheese."
Not to worry, I understand that they will soon be making the block of cheese smaller too!
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